[Company’s] computer systems are to be used for business purposes only. It is not appropriate and may even be illegal to post comments or respond to comments about the University or individuals which could be considered offensive, defamatory, harassing, threatening, discriminatory, intimidating or otherwise inappropriate. There are often tangible benefits that follow from social media use. Having University systems and processes in place which allow Academic staff to effectively communicate with students and other staff, Model Code for the Protection of Freedom of Speech and Academic Freedom in Higher Education Providers (Revised June 2019 version), Discriminatory and Sexual Harassment Complaint Procedure, Bullying Prevention and Management Policy, Bullying Prevention and Management Procedure, Use of Computing and Communication Facilities Policy, A Model Code for the Protection of Freedom of Speech and Academic Freedom in Higher Education, Demonstrating courtesy, respect and honesty in either a personal or professional capacity, Ensuring confidentiality and privacy of the University and individuals, Accessing accounts for the purpose of posting content, Applying for the appropriate level of access to social media accounts, Reviewing all existing social media accounts, Social Media Champions and Social Media Coordinator, Social Media Coordinator and Social Media Committee, Adhering to content creation best-practice, A Social Media Committee for overall management of the University’s social media activity, Use of social media by Academic Staff for student communications, University’s Approved Records Management System, Destroy 2 years after administrative use has concluded, Destroy 3 years after administrative use has concluded, SM Content Issues Database / University’s approved records management system, Retention requirements will be dependent on content and context of post – contact Records Management Services for further advice, Chief Operating Officer and Chief Financial Officer, Director, Marketing, Advancement and Community Engagement, representing the University via social media in a official capacity; and/or, using social media in a personal capacity where reference is made to the University on a social media site or the use of social media may have an impact on or affect the University or members of the University community (including other staff and students), The Tertiary Education Quality and Standards Agency Act 2011 (TEQSA Act) – establishes TEQSA as an agency who regulate using the Higher Education Standards Framework (Threshold Standards). INTRODUCTION 1.1 SOCIAL MEDIA AND THE NSW POLICE FORCE Social media such as Facebook, YouTube, Instagram and Twitter are vital public communication tools for the NSW Police Force. Many of us log on to social media for a sense of belonging, self-expression, curiosity, or a desire to connect. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. All social media platforms use the RGB color system, so everything you can see on your monitor screen is based on the RGB color system.If you choose another color system, for example, CMYK (which is used in the production and printing materials), colors in your image will be displayed differently. Further, this procedure mandates operational activities and assigns responsibilities to support the implementation of the Social Media Policy. Discuss the recommendations with the Administrator. It means allowing the personality, heart and soul of the people who run all levels of the business to show. Offering training and support to all areas of the University that have content the University would like to publically share. Social media is part of people’s routine and is an essential way to communicate, shop, find things to do, and check the news. Although social media can benefit the company — especially in terms of marketing, relationship building and prospect communication — poorly-judged or -timed activity can hurt the company’s reputation. Encouraging staff to get involved with social media, and attend the University’s social media training, 4. We cover social networks, big and small. Inappropriate use of social media by public officials can be damaging to your department and break trust you’ve worked hard to build in your community. Social media is in constant flux. This procedurehas been designed to support that aim, through providing direction to all staffwithin the RCH around the use of both RCH hosted and non-RCH hosted socialmedia, where the RCH is known, identified or presumed … “Social media requires that business leaders start thinking like small-town shop owners. Blogger and influencer Christina Vidal turned sharing content with friends on social media into a career. Staff who use social media in the classroom. The Social Media Procedure will be communicated throughout the University via: The Social Media Procedure will be implemented throughout the University via: Minimum IT requirements for studying with us, English and academic preparation programs, Centre for eResearch and Digital Innovation, Health Innovation and Transformation Centre, Giving to Federation University Australia Foundation, Give to Federation University Australia Foundation, Alumni details and involvement opportunities, 1. Ensure the necessary consent is obtained before posting images, video or audio content where individuals are identifiable. The Royal Children's Hospital (RCH) aims to use social mediato share information about the RCH, promote RCH stories, support the deliveryof high standards of clinical care, promote consumer engagement with thehospital and foster and strengthen our ties to the community. Individuals use blogs, social networking sites, video sites, online chat rooms and forums to communicate both personally and professionally with others. Social media – media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Whether we are using social media or operating in the physical world, one thing always works and, i.e., thinking like a customer. Staff and Students are expected to behave professionally and respectfully when using social media for personal or professional use 2. Social media marketing can be used for both of these business models to continuously engage the consumer relationship, and we’re about to tell you how. Have an objective and select the right platform. You can download the paper by clicking the button above. Official Use of Social Media Policy and Procedures Date of Effect: 22 January 2018 Unclassified Page 5 of 47 1. An existing SOP may need to just be modified and updated, or you may be in a scenario where you have to write one from scratch. When one firefighter posted racist content on his personal Facebook page, he made the news, and ultimately resigned from the service. A social media strategy plan can be used to help you plan a specific campaign for your product or business across various social media platforms. Email. Respect University time and resources. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Social media has become such an influence that 73% of marketers believe social marketing is effective for their business; 54% of social browsers use social media to research products; and 71% of consumers who’ve had a positive brand experience through social will likely recommend that brand to family and friends. Social Media Policy (PDF) (6 … Staff from across the University will be invited to consult on the Committee as required. A good social media policy is a living document that provides guidelines for your organization’s social media use. 15 Min on Facebook & … The Account Review Form is required by the Social Media Committee to formulate recommendations for accounts. A coffee shop in Washington, D.C., for instance, could use social media to reach locals and tourists. If applicable, manage closure of the account (refer to 4C 'Removal of accounts'). Anything you post online is in the public domain and is difficult (if not impossible) to erase. Your social media policy can’t just sit quietly< in a drawer (or a Google Doc.). Posts. Sorry, preview is currently unavailable. Express opinions and ideas in an appropriate, courteous and considered manner which both contributes, and is relevant to, the discussion taking place. Social shopping networks—Shop online; Sharing economy networks—Trade goods and services; Anonymous social networks—Communicate anonymously; Knowing about these categories of social media and understanding why people use them can open up new ideas and channels for engaging with your audience more effectively—so let’s get started. The Social Media Committee will then arrange to meet the applicant to discuss the application. Physicians should have clear objectives for their … This can impact on many aspects of daily life, including in a social care and safeguarding environment. It can reunite families, lead to international friendships and even spur revolutions. Having processes in place to review and make changes to existing social media accounts, and processes which enable staff and students to seek approval to open new social media account(s), 5. It is the responsibility of staff to ensure that students (and staff if posting) abide by the Social Media Community Guidelines on this platform. See EPA’s About PDF page to learn more. The difference between a social media policy and social media guidelines. Staff and Students are expected to comply with legal requirements, including the University’s legislation, policies and procedures when using social media for personal or professional use, 3. Avoid offering personal views, and only speak authoritatively on topics you are authorised to speak about. A link to the content (and/or a screenshot) should be emailed to, Red: Comments that evoke inflated negative interaction, high level complaints and/or hostile cause groups, Contact the Social Media Coordinator within 12-24 hours of discovering an issue to mitigate the risk of damage to reputation, brand or person. Creating content is just a start, to make it work for your business, you need to share it. This graph shows the stats of social media in Nigeria based on over 10 billion monthly page views. Does the SOP or SOG truly guide the fire service to use social media to their advantage? In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). cafeteria, hallways, outdoor spaces). Do not post content that includes work which is not your own or may infringe copyright or the intellectual property of another person. Respect the rights of others to have, and to express, an opinion. This social media policy exists to ensure employees, regardless of their positions within [company name], use their social accounts in safe and effective fashions. As a small coffee shop, use of social media might not seem like a significant contributor to the success of your business. You must also know whether your audience is likely to be on social media, and if so which site (ie Facebook, Snapchat, LinkedIn). Categories. o Do not use the agency or program logos or any other agency images or iconography on personal social media sites. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. Social media use over time. Social media use shouldn't interfere with employee’s responsibilities at [Company]. A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. It also aims to protect the professional and personal reputation of staff, faculty and students, the reputation of the University and … And doing their utmost to shape word of mouth by treating each customer as though he or she were the … Title of SOP Author 1/2013Executive Director Date of E.D. The Social Media Coordinator must be notified so all Champions receive necessary training. Or just use your template for offline options like Outlook. If you are doing business in those areas (where social media platforms like Facebook are banned), WeChat could be a good alternative. Other ministries outside your organization also get to experience the personal side of the church, and that can attract new members. Effective Date:April 16, 2015. Social media is, of course, far from being all bad. Use TASSI. Remember that you are personally liable for the content of your online posts. Think before you post and exercise good judgement and prudence. You will never run out of ideas, or content, since you can choose from thousands of ready made content just waiting for you to drop your logo on it and make it your own. This data should then be recorded in accordance with the University’s Record Management Policy and Procedure. SOP: Use of Social Media at the Ontario Veterinary College Page 2 of 3 Permitted Activities Restricted Activities (Permission Required) Taking or posting images in public areas of the College (e.g. A social media study found that 53 percent of users who tweet at a brand expect a response in under 60 minutes. But how are grocery stores using social media overall and what benefits, if any, are they seeing from it? This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. Do not publish contact details or other personal or health information about any individual. These risks are complex, constantly evolving and widespread. While often used interchangeably, a social media policy and social media guidelines are not quite the same thing. To combat this, you can use a social media scheduling tool like Buffer to space out your posts. Moodle) must be used. The Food Retail Industry Speaks 2015 report tells us a bit about how the industry is using social media. This document will contain the relevant procedures and methods that will be used for online posting on social networking websites such as Facebook and Twitter. The question is no longer if we use it, but why. Ensure you do not disclose or comment on any private, confidential or secure information. It is thus needed to ensure better identity confirmation mechanisms online. Coffee shop owners can’t deny the power of social media. A complete list of definitions relevant to this procedure is contained within the Social Media Policy. Your application will be reviewed and implemented by the Social Media Committee, If you are an Administrator you are required to undertake training prior to accessing social media accounts, If you are an Administrator you are deemed to be ‘Social Media Champion’. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization's goals, culture and risk tolerance. All new social media tools proposed for City use shall require the same approval. The purpose of the Indiana Intelligence Fusion Center (IIFC) Online Social Media (OSM) Standard Operating Procedure (SOP) is to provide guidance on the use of OSM in crime analysis, threat assessment, situational awareness, public safety, criminal intelligence development, and in support of criminal investigations. Twitter is the most real-time of the social networks. Learn surprising uses for social media, the privacy risks of sharing, and stay in the loop of what's buzzing on the social scene. With so many of us using social media today, sites like Facebook, Twitter, and LinkedIn make perfect targets for scams. Staff of the Canadian Securities Administrators (CSA staff or we) conducted a survey of cyber security and social media practices from October 11, 2016 to November 4, 2016. It’s a social media management tool that gives you content. The committee will request additional information if necessary. When reviewing social media accounts, the Social Media Committee, or a member of the committee will: Receive the Account Review Form from Administrators. If posting in a private capacity and your online profile identifies you as a member of the University community, make it clear that the comments are your own and not made on behalf of the University. Understand your audience and your goals when utilising social media. Always add value and don’t blindly pursue your own agenda because this often has unintended consequences. Subject:Appropriate Use of Social Media Networks. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. Instagram – 1 billion MAUs. Ensure acknowledgement of and links to sources wherever possible. Behave responsibly, ethically and with integrity towards the University and members of its community. Sponsored by: Bank of Nevada, Las Vegas Legal Video; Speaker: John Naylor of Naylor & Braster; CLE: 1.0 Ethics CLE credit to Nevada lawyers; Recorded: 10/21/2020; Format: Audio or video recording; Delivery: Email with hyperlinks to recorded CLE files. This Standard Operating Procedure (SOP) is intended to provide individuals with appropriate-use social media policies and guidelines. Consider your connections on social media: Staff are advised not to have friends on social media who are University students and known to be under the age limit allowed on particular social platforms. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Employees need to know and adhere to the [Company’s Code of Conduct, Employee Handbook, and other company policies] when using social media in reference to [Company]. PURPOSE. A Standard Operating Procedure (SOP) is a document consisting of step-by-step information on how to execute a task. Your customers stop by your store and pick up a coffee because it’s local, convenient, social and of good quality. You have a direct connection with your audience. In this case, combining content marketing and social media can provide better results than using them separately. an Announcement Notice via FedNews and on the FedUni Policy Central’s Policy Library ‘Recently Approved Documents’ page to alert the University-wide community of the approved Procedure. And it shou… Here Are 10 Social Media Strategies For Auto Repair Business 01. Check your privacy settings and consider your own privacy and safety before you broadcast these details. If no content of importance or relevance is found (from a business or regulatory perspective) then the account will be closed without further action. For 2019 survey data on social media and messaging app use, see “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018.” A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Be aware of your personal liability and reputation. Social media is a powerful tool we use to communicate on a daily basis to tell the Army's story. Bonus: Read the step-by-step social media … Hospitals or health systems that choose to use social media or permit practice-related social media use by staff should have in place policies and procedures that • Balance the benefits social media provide with the ob-ligations and liabilities they may create. Using social media allows the pastor and staff to connect with their members and build relationships. Consider whether social media engagement could compromise or interfere with your work at the University. This policy addresses employees’ personal use of such networks (for employees’ use of social media on behalf of DNR, please refer to DNR’s Rules for Use of Social Media … Administrators are required to submit an Account Review Form as directed by the Social Media Committee. 6. 2. Care should be taken to ensure that important information (such as dates, times, names and locations) are captured in these shots. They could target users within a certain radius or location when creating social ads or boosting organic posts. Consider the line between your professional and personal life which can often become blurred through the use of social media. This procedure will ensure social media policy is implemented across the University and that best practice is maintained across the University. The Lawyer’s Use of Social Media – A Look at Hot Topics and Trends. Use of Social Media by Staff in a Personal Capacity; Use of Social Media by Staff in a Professional Capacity Further Information; 1. Public Relations is something the fire service has not mastered. Having processes in place to assist staff and students with monitoring and responding to content, comments, messages, complaints and escalating issues and threats for action. If applicable, provide  Administrators of the closing accounts with training and assistance in strategic content planning, platform management and access to suitable platforms for future content. Respond to all comments as quickly as you can. So, if you’re not using social media marketing yet, you’re surely missing out. For some, regular social media use even opens up career opportunities. The longer it is, the more secure it will be. Approval 2 Don’t use agency logos for endorsements. You may need a PDF reader to view some of the files on this page. PROCEDURES The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. Administrators are required to provide the Social Media Coordinator with full access or log in details to accounts for the purpose of: (a) reviewing, and (b) implementing recommendations. A Committee comprising of the roles outlined below to meet on a regular basis to review, recommend and apply policy and best-practice processes across the University: Team Leader, Marketing and Communications, Director, Corporate Communications and Public Relations. Social media cannot be used as a primary (or singular) source of communication with students by Academic Staff for assessable work requirements. University time and resources should not be used to engage in social media activity for personal or non-University related purposes. This is a CLE program provided by the Clark County Bar Association. In no particular order, the Top 5 Churches That Use Social Media Best: Mars Hill Seattle ( marshill.com ) – Beyond the sometimes polarizingly, yet magnetic personality of teaching pastor Mark Driscoll ( @pastormark ), the church has a very sizeable audience engagement on not just Facebook and Twitter, but also podcasting, Instagram, Pinterest, and YouTube, said Chuang. You must not use the University logo in circumstances where you are posting in a private capacity or on your individual profile without the express permission of the Manager, Brand Marketing. Content on official social media accounts must be recorded and stored on a secure network location prior to deletion in accordance with the University’s Record Management Policy and Procedure: The ability to record content will vary, depending on the social media platform it is being taken from. Consent forms are available on federation.edu.au/socialmedia or by emailing. It can be searched and shared. You are expected at all times to adhere to University legislation, policies and procedures in both a professional capacity, personal capacity and where personal use of social media overlaps with the interests of the University or members of its community. Messages sent through or placed on Social Media websites by users, whether in the form of emails, “status updates”, “wall” messages, tweets, diary entries, instant messages, web log (or “blog”) entries, photographs, videos, etc . Social Media . Local community involvement in rural tourism development: The case of Kastamonu, Turkey, 2019- 2028 SUSTAINABLE TOURISM DEVELOPMENT PLAN FOR NARRA, PALAWAN, Crafting strategies for sustainability: how travel agents should react in facing a disintermediation, Lessons Learnt from the Westgate Shopping Mall Terrorist Attack in Nairobi, Kenya: Involving the Meetings, Incentives, Conferences and Exhibitions Sector in Crisis Communications. Ramifications for a breach of confidentiality and privacy are extremely serious and may result in disciplinary action against the user. Ensure content meets best-practice guidelines by referring to the Social Media Manual which outlines the fundamentals of creating content. Social media use makes it easy to disguise one’s personality, so pedophiles and criminals may look for their victims online. In some cases your audience may be more likely to seek information directly through the website, in which case a campaign of targeted paid advertising through an existing social media site, and directing the audience to the website may be the best use of social media. The Social Media Coordinator can assist in: identifying these criteria; and creating a social media plan. • All official City social media outlets are considered an extension of the City’s network and are subject to all related administrative policies, including but not limited to policies on computer use. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. Social media (such as Facebook and Periscope) can allow you to broadcast real-time information about who you are, what you are doing and your exact location. 1. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. If Academic Staff believe that creating a social media account as a secondary source of communication with their student cohort is a beneficial option then they are required to submit a Social Media – New Account Registration Form. 6. Social; It’s a fact. INDIANA INTELLIGENCE FUSION CENTER. 7. Examples include, but are not limited to LinkedIn, Twitter, Facebook, YouTube, and as well as personal websites and blogs This means taking the long view and avoiding short-term benchmarks to gauge progress. Staff may use social media or an online discussion tool in their classroom. Ideally, each area of the University will have at least one Social Media Champion who is able to assist their area with social media best-practice and posting requirements through approved accounts. And this is exactly what Global Web Index looked into. Most fire departments now have an SOP (Standard Operating Procedure) or SOG (Standard Operating Guideline) addressing social media. Social media is a powerful tool. Do not disclose commercially sensitive information about the University or post official University documents online. The easiest and cheapest way to do that is social media. Others use social media for more sustained communication with subjects, such as issuing appointment reminders. Before commencing on social media in a professional university capacity you must identify who you are wanting to communicate with. o Do not use the agency ’s name to promote a product, cause or political party or candidate. Submit a Service Now Form if a Social Media Champion isn’t available. 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