Sales results are affected by no marketing-mix variable other than price and promotion. When a firm spends its resources on advertising and sales promotion, which of the following is likely to occur? For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! ... informative advertising B)persuasive advertising C)reminder advertising D)developmental advertising E)comparative advertising. _________ are countries that limit the use of cartoon characters in advertising to children. A virtual trade show in the farm equipment industry would most likely be targeted to which of the following? All of the following are true of institutional advertising except it. expecting the promotion to go on forever. that are smaller in size will probably continue to play an important role despite the creation. Reminder ads for a product work best in which stage of the adoption process? many magazines serve only special-interest groups. When a previous visitor to Amazon.com returns to the site, the online retailer will instantly have information about that visitor because of the ___________ it placed on the visitor's computer during the first visit. Which of the following would most likely be the reason for FRI Phones Inc.'s decision? A supermarket manager should use ______________ advertising to increase store traffic during the middle of the week. Which of the following is true of the role of smartphones and online advertising? What is the role of GPS (Global Positioning System) in mobile advertising? By Anne Breiling In a Nov. 19 piece in the Sentinel regarding the mission bell removal recommendation, the following quotes are found: “The mission bells are a constant reminder … Which country bans any advertising targeted directly at children? It helps turn potential customers into adopters. Competitive advertising which makes specific brand comparisons-using actual names-is ______________ advertising. The digital advertising that can stimulate viral with its wide reach and can be narrowly targeted at relatively low cost is ________. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): When an online ad is delivered to a person's computer based on previous websites that person has visited, this is called: The small file, placed on the computer of a customer who visits a website, which helps to track the customer and infer the customer's interests is called a(n) ________. A. Which of the following statements about direct-mail advertising is most likely true? Which of the following are sales promotion activities aimed at the company's own sales force? (c) Reminder Advertising: This type of advertisement is adopted by companies when they visualise that their products are moved into maturity and saturation stages (or when sales are declining). Teaser campaigns for a product work best in which stage of the adoption process? In the United States, the federal regulatory agency that has the power to control deceptive advertising and require corrective advertising is the: A firm has run a comparative ad, and a competitor immediately complained that the claims made by the ad are deceptive. tries to keep the product's name before the public. Smartphones embedded with GPS (Global Positioning System) can be used as a medium to deliver ads based on customers'________. "We want 35 percent of our target customers to be aware of our new product within the next two months.". It generally uses a transformational approach to advertising. When considering the advertising medium of outdoor and cinema, which of the following advantages and disadvantages apply? Reminder : d. Persuasion .. Half of the money spent on these activities is wasted. It refers to the promotion activities that stimulate interest, trial, or purchase by final customers. Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product? Which of the following scenarios illustrates how sales promotion can erode brand loyalty? It has technical limitations with bandwidth and data transfer. The ads tell possible customers to get a DieHard at their Sears auto center the next time they need one. Focusing on a unique selling proposition that aims an unsatisfied need is a way to arouse. When a producer has won brand preference for its product-but is entering the sales decline stage of its life cycle-it probably should use: When a producer has won brand insistence in its target market-and just wants to keep the product's name before the public-it can use: All of the following are product-based advertising except. Advertising objectives should always be in line with promotional and marketing objectives, as well as the business strategyor mission of the organization. Which of the following is true about sales promotion? Sales promotions have increased because of competition in emerging markets. "We want our TV ads to really promote the product.". They are specialists in planning and handling mass selling details. Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion? C) It is much less expensive than a flighting schedule. Nissan's Altima advertises the performance of its new luxury sedan by showing it side-by-side with competing brands, like Lexus and BMW. A. In the United States, producers of sporting and athletic goods spend about ________ percent of their sales dollars on advertising. A wholesaler switches between brands as he is attracted by price deals and promotion. Which of the following statements about why advertising plays a role in the economy is true? Reminder B. 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